FOI Directory

Barclays deducts £1.5m from Boris bike sponsorship over performance failures, FOI reveals

Barclay’s funding towards London’s Boris bikes has dropped by £1.5m a Freedom of Information request has revealed. 

Mayor Watch report:

Barclays has deducted more than £1.5m from its sponsorship of the capital’scycle hire scheme, a new Freedom of Information request has revealed.

The bank had promised up to £50m towards the loss-making £225m scheme, however poor performance has seen that sum reduced by £1.57m as of 31st January 2013.

The FOI response is the first time Transport for London has admitted to Barclays reducing the value of its sponsorship agreement.

You can read the full story here.

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