This is West Country report:

The re-branding of Falmouth University cost nearly £115,000, according to a Freedom of Information answer released by the |university authorities.

The new logo, which reflects the change in title from “University College Falmouth” to “Falmouth University” took nearly two years from tendering to delivery and cost a total of £114,752 – equivalent to the annual fees of 12 students, or four three-year honours’ degrees.

The cost of the exercise is |broken down thus: Design fees, “including background research and |competitor analysis” – £58,800 Travel expenses and printing – £8,737 Launch items, including stationery – £11,692 “Brand campaign” – £22,025 Design and licence for |exclusive Falmouth font – £13,500

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I am a journalist and author. I am a staff writer at the UK edition of WIRED magazine and in 2015 my book, Freedom of Information: A Practical Guide for UK Journalists, was published. I created FOI Directory in 2012.