This is West Country report:
The re-branding of Falmouth University cost nearly £115,000, according to a Freedom of Information answer released by the |university authorities.
The new logo, which reflects the change in title from “University College Falmouth” to “Falmouth University” took nearly two years from tendering to delivery and cost a total of £114,752 – equivalent to the annual fees of 12 students, or four three-year honours’ degrees.
The cost of the exercise is |broken down thus: Design fees, “including background research and |competitor analysis” – £58,800 Travel expenses and printing – £8,737 Launch items, including stationery – £11,692 “Brand campaign” – £22,025 Design and licence for |exclusive Falmouth font – £13,500